Beauty Industry

Innovations in Asian Shopper Technology

How brands are using mobile technology to drive sales in Asia.

Some retailers have been utilizing new technologies to drive cosmetic sales in Asia. These include m-commerce, QR campaigns, and the i-butterfly app.

But Bryan Hara says not all new technologies are worth the effort – see how he has rated the efforts that some retailers have made, in Beauty Packaging’s Expert’s View: Innovations in Asian Shopper Technology.

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